Royal Cup Signature - Hilton Garden Inn
Royal Cup Coffee and Tea has recently undergone a tremendous rebranding to refresh the overall look of their products and tailor their four new brands to target specific customer bases. The initial branding was created by the Birmingham based advertising agency Brand Neue for Royal Cup. We received a request from the Hilton Garden Inn to test our new brand in one of their NYC locations. As an in-house graphic designer for Royal Cup, I created signage and equipment wraps using our Royal Cup Signature branding, adding new elements and testing a different direction to suit the needs of our customer without deviating too much from the core feel of the brand.