Royal Cup Coffee and Tea - Jet Food Stores
Jet Food Stores is a well-known chain of retail convenient stores located all over Georgia. As a customer of Royal Cup Coffee and Tea, they requested a refreshment of their beverage program–they wanted the high quality of their coffee to be reflected in their stores. As an in-house designer at Royal Cup, I created this custom branding for their beverage program, JAVA by Jet. This branding brings a contemporary, downtown café feel to your local convenient store. It features bold, vintage typography; a warm, bright color palette; and enticingly detailed shots of freshly roasted coffee beans.